Author Archives: Ben Chapman

How a Conversion Rate (CX) Audit Can Kickstart Your Business

You can’t really see your website any more. That might sound like a bold and strange claim, but unless you have launched your business and/or your website in the last year, there’s a very good chance that it’s true. Smart businesses are constantly adapting, adding, tweaking and developing their websites, with the result that – […]

Easy Ways to Improve Your Website User-Experience

Almost as soon as the Internet was invented, ecommerce gurus and excited journalists started proclaiming that “your website is your shop window to the world”. But as the years have passed, and particularly after the accelerant effect of the pandemic, this old metaphor has become outdated. These days, with many businesses operating mostly or entirely […]

5 Tips to Improve your mobile conversion rate

Anyone who works in m-commerce will almost certainly have experienced the COVID surge phenomenon for themselves. From the second quarter of 2020 onwards, lockdowns implemented across the planet led to a dramatic rise in web traffic that rippled across laptops, desktops, tablets and mobile devices. Intellimize has reported that between March and May 2020, website […]

Seven Simple Steps To Turbocharge Your Website Conversion Rate

When it comes to websites, too many businesses adopt the Field Of Dreams strategy – “if you build it, they will come.” Let’s leave aside the fact that it’s actually increasingly hard to get people to visit websites and focus on the fact that a business doesn’t profit from visits, it profits from sales, or […]

What is a Good eCommerce Conversion Rate?

One of the starkest differences between eCommerce and earlier forms of retailing is the enormous quantity of data available to its practitioners. From reach to click-throughs, impressions to engagement, we are all now awash in information, so much so that it can be difficult to keep your head above water. That’s why the savviest eCommerce […]

How to improve your website User Experience in 2021

If you owned a shop you probably wouldn’t put up your signage in a foreign language, forget to turn on the lights, or leave your products scattered haphazardly on the shop floor without price tags. Yet that’s essentially what eCommerce retailers do when they neglect their website user experience, making it so difficult for customers […]