Conversion redesign

Frequently Answered Questions About

Conversion Focused Redesigns

• What is a radical redesign?

  In simplest terms a radical redesign is when you completely redesign your website, basically “throwing everything away” and “starting again”.

  Think “design by committee” and personal opinions all mashed together to satisfy different stakeholders. Everyone gets a say except the most important stakeholder – your visitors.

  It’s fraught with danger and for very good reason. In every website there are things that are assisting conversion and things that are friction. The problem with a complete redesign is you throw out the things that are friction AND the things that convert.

• What is evolutionary site design?

  When your brand or site isn’t broken and you gradually make improvements based on data – often AB testing in CRO programs for example

• When would I do a radical redesign?

  • If your brand or company direction changes
  • You’ve hit the local maxima and have tried alot of optimisation to get there but with no success.
  • The technology is severely outdated
  • The design of the site is so amateur it causes a major major negative first impression in most people and you have data to support this
  • There’s very little traffic, and conversion analysis reveals so many problems that it’d take years of A/B testing to fix it item by item.

• Whats the difference between Radical and Conversion Focused Redesign?

  Hopefully this page has helped ALOT but first of all we start with a conversion audit where as radical redesigns don’t. Generally they start with “Hustin we have  problem…I know let’s start again”. Hey, no judging here, we ran a web design agency for 12 years that did just that – its the old way of doing things, its risky

  The conversion audit derisk design decisions when we understand what are the problems, where they are and why they are a problem.

  As you probably already read on our audit page before we do a redesign we do the following to build the perfect architechture – based on evidence, not opinion.

  • Heuristic analysis
  • Qualitative research
  • User testing
  • Mouse tracking analysis
  • Digital analytics analysis

  Once you go through all of this, you’ll have identified issues, key informaton and motivations that you can use to base your design decisions on. And that makes a huge difference.

• Will you build the site for us once you finish the designs?

  Now while we know exactly what to do having previously been a web agency for 12 years we are sorry that ship has sailed. Our energy is all about how will this work best, not how will we build it, what plaform, etc..

  We can assist in a consultative manner or put you in touch with some partners we know will do things the right way for a fair price that we would trust with our own website.

• Can I use my designer?

  Yes you can if they are really good for sure, we can take things as far as the audit and the wireframes and then work with your designer in a consultative capacity to make sure things stay according to the plan.

• Do I need to do the post go live audit?

  We would highly recommend it for at least three reasons.

  1. You want to know if it worked did it work and if not, why not
  2. There is a lot that can go wrong between a design being signed off and a site going live – theres that whole development thing and bugs and plugins and site speed and and and..
  3. Sometimes even with the best designs and all the research to back it users don’t do what you expect so you need to be able to react to that proactively.

• Do you work with agencies?

  Absolutely, we do, works really well, we bring the insights and the plans they execute them. Give us a call you will probably teach us a thing or two and we most likely have referrals for you too.